Joico Defy Damage Protective Shampoo is a sulfate-free, strengthening shampoo designed to cleanse daily while protecting color-treated, weak, or damaged hair. It uses Moringa Seed Oil and arginine to build bonds, improve resilience, and boost shine, leaving hair smooth and vibrant. 
 
Key Features & Benefits
Bond Strengthening: Features SmartRelease Technology (a liposome delivery system) to continuously release rosehip oil, arginine, and keratin.
Color & Damage Protection: Helps shield hair from daily styling, thermal, and UV damage while maintaining color longevity.
Gentle Cleansing: Provides a rich, creamy lather that removes impurities without stripping the hair cuticle.
Hair Type: Suitable for all hair types and textures, especially those experiencing damage or color fading.